C·02Case Study
Aura Consumer Health
Launching a category-defining wellness brand with evidence.
Client
Aura Consumer Health
Industry
Consumer / Wellness
Year
2025
Scope
PR3DI™, Naming, Identity, Packaging, Site
Summary
A stealth wellness startup with a bold clinical claim. We validated the demand, named the company, built the identity, and shipped the DTC site — all before their first ad ran.
01 / Insight
The signal
Demand-Test™ ran twelve landing-page variants against paid traffic. Two claims broke conversion records. The rest were killed on the same day.
02 / Execution
The launch
Naming, identity, packaging, and site as one coherent release. Clinical restraint on the outside, warmth on the inside — the exact tension the segment rewards.
Results
Outcomes, measured.
27k
Pre-orders in 30 days
4.9
Verified review avg.
$2.1M
First-quarter revenue